Proposing an Ethnographic Approach to Teaching Business Chinese
نویسنده
چکیده
Based on a discussion of current issues in teaching business Chinese, this article proposes an ethnographic approach for the teaching of business Chinese. Specifically, it highlights the imperative for the ethnographic approach and details the components of this approach. In the discussion, reference is made to the research findings in contrastive rhetoric, ethnographic research and genre analysis as major sources of literature. The author claims that the ethnographic approach to teaching is composed of five processes of teaching, including teaching sociocultural contexts, teaching persuasive orientations, using authentic data, incorporating experts’ views and teaching persuasive strategies. All of these processes are illustrated in detail in the teaching of Chinese business faxes. © 2002 The Asian Studies Association of Australia (ASAA) 2 ZHU (December 2002) TEACHING BUSINESS CHINESE
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